2024
Digitalism is more than an exhibition—it is defining a moment in art history.
By presenting some of the best artists (‘digitalists’) working at the forefront of art and technology today, we are formally recognising Digitalism as a distinct new art movement, sitting alongside
the very best of Modern British and Contemporary traditional art at the British Art Fair.
This exhibition serves as a critical platform to contextualise and codify Digitalism, providing a narrative that traces its development and highlights its cultural significance. Through this exhibition, we aim to cement Digitalism’s place within the broader history of art, ensuring that its contributions are acknowledged and studied for generations to come.
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Yanis Georges, known as ethikdesign, presents his latest work at Pivotal Digitalism, an exclusive collaboration with Lewis Benfield (LBVVFX). This exhibition invites viewers to transcend conventional boundaries and actively engage with the artwork.

A prominent French 3D artist and art director, Yanis has over 12 years of experience in the creative industry. He founded Ethik Design in 2008, collaborating with high- profile clients such as Nike, Universal Music, Sony, and Coca Cola. His work is distinguished by sleek abstract designs and
organic animations that explore futuristic themes, merging extravagant elements with intricate details to create visually captivating renderings.

Yanis has recently received significant accolades, including Silver and Bronze awards at the Creativepool Annual Awards in 2023, followed by two Gold awards at the UK Content Awards 2024. These achievements have solidified his status as a leading figure in digital art and design.

Continuously pushing the boundaries of digital artistry, Yanis draws inspiration from nature and microscopic elements, crafting abstract yet relatable images. His innovative approach is evident in personal projects like the Everyday Project (2014-2016) and Never Stop Exploring (2016-present), which enhance his creative agility and technical discipline.

In 2021, Yanis entered the NFT space, minting his Genesis Collection MONDRIAN 3.0 on SuperRare. This marked a pivotal moment in his career, leading to The 203 Collection, a compilation of 203 unique 3D artworks that encapsulate over eight years of creativity.

Currently based in the UK, Yanis remains dedicated to exploring new artistic avenues, including the integration of AI in his work. His commitment to innovation has established him as an influential figure in the contemporary digital art landscape.

/imagine : The New Elysium (2024)
Lewis Benfield & Yanis Georges collaboration, Phygital A2

£250
(2 editions)






YANIS_203_COLLECTION_
ARTBOOK 1,
Phygital, Interactive art book with AR

£400
with NFT

YANIS_203_COLLECTION_ARTBOOK 1 Phygital
Interactive art book with AR
£400 with NFT

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