2024
Digitalism is more than an exhibition—it is defining a moment in art history.
By presenting some of the best artists (‘digitalists’) working at the forefront of art and technology today, we are formally recognising Digitalism as a distinct new art movement, sitting alongside
the very best of Modern British and Contemporary traditional art at the British Art Fair.
This exhibition serves as a critical platform to contextualise and codify Digitalism, providing a narrative that traces its development and highlights its cultural significance. Through this exhibition, we aim to cement Digitalism’s place within the broader history of art, ensuring that its contributions are acknowledged and studied for generations to come.
13
Sheldrick is a British Korean artist based in London, known for his background in fashion photography, a field in which he honed his skills after graduating from the London College of Fashion. His artistic pursuits often explore the intersections of beauty, nature, and technology, themes that are evident
throughout his body of work. At a relatively young age, Sheldrick has already distinguished himself in the photography world, earning multiple awards from prestigious organizations such as Adobe and Broncolor.

During the COVID-19 pandemic, Sheldrick expanded his repertoire by delving into AI art, a medium through which he has since been producing content. His expertise in AI art has attracted a diverse range of high-profile clients, including Manchester City FC, Coke Studios, Standard Chartered Bank, Mercedes Benz, and Stone Mountain Georgia. Additionally, his work is highly sought after by some of the most popular clubs and DJs in London, highlighting his ability to blend innovative technology with creative expression to meet the dynamic needs of the entertainment and corporate sectors.

Nightlife (2024)
Phygital150cm x 128 cm

£3,000






Bamboo (2024)
Phygital,127cm x 152.4 cm

£2,000





The End
Phygital,142cm x124cm

£5,000



Our Sponsors