2024
Digitalism is more than an exhibition—it is defining a moment in art history.
By presenting some of the best artists (‘digitalists’) working at the forefront of art and technology today, we are formally recognising Digitalism as a distinct new art movement, sitting alongside
the very best of Modern British and Contemporary traditional art at the British Art Fair.
This exhibition serves as a critical platform to contextualise and codify Digitalism, providing a narrative that traces its development and highlights its cultural significance. Through this exhibition, we aim to cement Digitalism’s place within the broader history of art, ensuring that its contributions are acknowledged and studied for generations to come.
01
AI Sam is a London-based AI photographer and digital artist who explores the intersection of reality and virtuality through the lens of artificial intelligence. He received his BA in Media and Communications from Goldsmiths, University of London, where he developed a keen interest in the convergence of technology and art. AI Sam’s practice revolves around creating hyper- realistic images that exist in the liminal space between the physical and the digital. His innovative approach to AI photography has garnered international attention, leading to exhibitions in major cultural hubs such as London, New York, Seoul and Paris. Notably, his work has been featured in leading galleries such as the Saatchi Gallery in London. 

In addition to his gallery exhibitions, AI Sam has collaborated with numerous high-profile clients, pushing the boundaries of commercial art through the integration of AI-generated visuals. His portfolio includes collaborations with industry giants such as Mercedes, FKA Twigs, Adidas, and Spike Jonze. AI Sam continues to live and work in London, where he remains at the forefront of the digital art revolution. Through his work, he not only captures moments within fabricated environments but also invites viewers to question the nature of reality itself. His pioneering approach positions him as a key figure in the evolving dialogue between technology and art, redefining the possibilities of creative expression in the digital age.

AI Grill (2024)
Phygital,125cm x 77.34cm

£3,000 (5 editions)








AI Stage (2024)
Phygital

£3,500 (5 editions)






AI Bar (2024)
Phygital

£3,500 (5 editions)




Our Sponsors